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BBI CEO Martin Burns Wins Gold Stevie® Award in 2020 American Business Awards®

Gold 202 Stevie Winner American Business Awards

Martin Burns, CEO of BBI LLC (Bruin Biometrics), wins the Gold Stevie® Award in the 18th Annual American Business Awards® for Achievement in Management – Health Products & Services. Martin was recognized for his outstanding leadership ability in his mission to make the prevention of pressure injuries/ulcers (PI/PU) (also known as bedsores) a reality.

Bedsores are often the #1 reported patient harm in health systems. Martin oversaw the successful journey of BBI’s novel SEM Scanner, the first hand-held PI/PU risk assessment device, through FDA de novo Marketing Authorization and the UK’s National Institute of Health and Care Excellence (NICE) Medical Innovation Briefing process (MIB 182, 2019). Using a safety-systems engineering framework to develop a different understanding of “why” PI/PUs occur, Martin collaborated with leading clinicians to develop a technology-enabled strategy designed to make PI/PU prevention achievable. In the same year, he deployed it at scale – while also delivering significant cost savings at the payer and provider levels.

“In healthcare, achieving prevention of avoidable conditions is quite difficult to accomplish and sustain – so I’m very proud of our work,” said Burns. “This award reflects the efforts of the entire team at BBI as well as all of our collaborators who work to significantly reduce the incidence of PI/PUs in acute, post-acute, palliative end-of-life care and long-term acute care (LTAC) settings, skilled nursing facilities (SNF), as well as the nurse-led home care environment.”

“Despite the toughest business conditions in memory, American organizations continue to demonstrate their commitment to innovation, creativity and bottom-line results,” said Stevie Awards president Maggie Gallagher. “This year’s Stevie-winning nominations are full of inspiring stories of persistence, ingenuity, resourcefulness, and compassion.”

The awards will be virtually presented to winners during a live event on Wednesday, August 5. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Details about The American Business Awards and the list of 2020 Stevie winners are available at